Grliglia di osservazione della comunicazione non verbale durante il focus group (inglese)
Observation grid of nonverbal behaviors during FG
The observation grid is an important tool to help the assistant moderator; in fact with this tool he/her can collect all the elements that his/her recorder cannot memorize: the nonverbal behaviors as gestures, posture, special looks and so on.
Therefore the assistant moderator at the same time must use the recorder and take notes of each participant interventions .
As taking notes of the behavior of participants is fundamental for the FG success, we have prepared a simple and easy-to-use grid.
It’s necessary to give each participant a number with which it will be possible to identify him in the interventions’ transcription..
You are allowed to change the grid as you wish.
Before the beginning describe briefly the feeling of the group.
Then take note of basic attitudes of each participant in the following areas and make a note of any changes during the meeting and the moment they happen.
A Social and emotional area
A1 He/she is a collaborating person. He/she accepts positively the comments of others about his/her topics. He/she listens. J
A2 He/she is not paying attention to other speakers. K
A3 He/she obstructs, jokes, is aggressive. L
B Task area
B1 He/she expresses opinions; he/she makes observations in a respectful and polite way. J
B2. He/she doesn’t intervene often; he/she has few ideas. K
B3. He/she intervenes out of the context. He/she argues. L
Take note when a participant moves around and changes his/her place.
It is important to note down, next to the synthesis of the intervention, the nonverbal behaviors as well: posture, gestures, voice pitch, talking speed, any long pauses, babbles and so on. At the end of the intervention a brief opinion on sincerity, enthusiasm, participation is welcome. You can use the following small colored signs: J K L